concept
Premium giveaways (retail)
premiums
also: премии
Bonus gifts offered for purchases above a set threshold, a common Russian retail promotional device in the 1880s; satirized in "The Writer" through competing merchants' escalating giveaway gimmicks.
Reading notes
- The Writer §16 премий
Premiums (bonus gifts for purchases above a threshold) were a common Russian retail promotional device in the 1880s; the passage satirizes competing merchants' escalating giveaway gimmicks, down to the mock book title "The Bridegroom Astonished, or The Bride Under the Washtub" offered as a free premium.